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Promoting distrust? A chronicle of the 2005 British General Election advertising campaigns

Article Abstract:

An in-depth examination of the impacts of the national advertising campaigns for the Labour, Conservative and Liberal Democrat parties for 2005 British general election is presented.

Author: Deremody, Janine, Hanmer-Lloyd, Stuart
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
Influence, Labour Party (United Kingdom), Political advertising, Liberal Democratic Party (United Kingdom)

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'On a low road': the 2005 Conservative campaign

Article Abstract:

The election campaign of Conservative Party for the British General Election of 2005 is discussed.

Author: Seawright, David
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
Analysis, Political campaigns, Electioneering

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Subjects list: United Kingdom, Elections, Conservative Party (United Kingdom), 2005 AD
Similar abstracts:
  • Abstracts: Labour, political marketing and the 2005 election: a campaign of two halves. The British General Election of 2005: a summary perspective
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