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Learning the language

Article Abstract:

The economic development in China and guidelines for conducting effective market research programs in this region are presented.

Author: Harrison, Matthew
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
China, Economic aspects

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Good ideas gone bad

Article Abstract:

The factors that should be considered for planning successful market research programs are discussed.

Author: Weaver, Dianne Altman-
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
Strategy & planning, Planning, Company business planning

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Writer's lock

Article Abstract:

Suggestions for developing a successful proposal for research projects are presented.

Author: Singer, Matthew E.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
Methods, Proposal writing

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Subjects list: Management, Marketing research, Market research, Company business management, United States
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