Lids & Footstar enter strategic alliances
Article Abstract:
Lids Inc and Footstar Inc have created a strategic alliance where Just for Feet Inc will run Lids outlets in all Just for Feet superstores. The Just for Feet superstores will bring the total of Lids retail shops to about 500 sites. The alliance is the newest in a series of intensified marketing efforts for Lids, which recently launched the e-Center, an Internet kiosk that allows customers access to a virtual inventory of more than 50,000 hats.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Simon and Cingular form mktg. alliance
Article Abstract:
Simon Property Group Inc has teamed up with Cingular Wireless to build brand awareness among the more than 50 million customers who made 250 million visits to Simon malls during the holiday season in the year 2000. Shoppers who signed up to use wireless telephone service from Cingular's products at retail stores and kiosks at over 100 Simon shopping centers across the US, got a free Santa photo package amounting $25.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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