Psychological issues in questionnaire-based research

Article Abstract:

Questionnaires are useful tools in conducting market research but interpretations based on the information contained therein should be subject to careful analysis. The use of questionnaires in market research was derived from social sciences, particularly from psychologists specializing in cognitive and social psychology. Thus, if responses to questionnaires are measured inappropriately, major errors will arise.

Usage, Questionnaires

---

Conditioning and bias in consumer panels - some new results

Article Abstract:

Several research studies regarding potential biases in household panel-based consumer data used in marketing research are examined by AGB's Panel Research Unit. One study found out that the alleged conditioning related with the choice of retail stores do not exist. Another study found out that mortality biases in the composition of grocery panels exist on a very small scale.

Research, Test bias

---

Similar abstracts:

• Abstracts: An investigation into the measurement of graph distortion in financial reports. The use and representational faithfulness of graphs in Australian IPO prospectuses
• Abstracts: The impact of interstate banking legislation on target and buyer bank stock returns. Evidence of market overreaction to state antitakeover legislation
• Abstracts: The incremental information content of bond rating revisions: the Australian evidence. The information content of end-of-the-day index futures returns: international evidence from the Osaka Nikkei 225 futures contract
• Abstracts: Stock market valuation of gains and losses on commercial banks' investment securities: an empirical analysis. The impact of the 1989 change in bank capital standards on loan loss provisions and loan write-offs
• Abstracts: An examination on perceived risk, information search and behavioral intentions in search, experience and credence services

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.