Louis Allis revs up marketing

Article Abstract:

Officials and employees knew that Louis Allis Co. was in serious trouble in view of its decline from a $60 million company in 1967 to an ailing firm whose profits had dwindled to a near-nonexistent level by mid-1994. However, the Milwaukee-based specialty motor manufacturer has made a spectacular turnaround and earnings and profits are steadily increasing. The company's marketing chief attributes this improvement to an effective telemarketing program.

Motor and Generator Manufacturing, Motors and generators, Motors & Generators, Usage, Marketing, Electric equipment, Motor industry, Louis Allis Co.

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Bills aimed at rights protection

Article Abstract:

Congress has been active in enacting laws and regulations aiming to ensure ethical practices in the telemarketing industry. Existing laws and proposed bills on the matter are primarily intended to protect consumer rights but many make no distinction between individual and commercial consumers so they are also expected to cover business-to-business telemarketers. A brief overview of these laws and recent developments is presented.

United States, Laws, regulations and rules, Marketing industry

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Telemarketing boosts sales effectiveness; telephone strategies gaining new importance

Article Abstract:

The importance of the telephone in business-to-business marketing has increased with the increase in competition, development of more sophisticated telephone equipment and systems and the advances in computer technology. Otherwise known as telemarketing, this marketing strategy is cost-effective as compared with face-to-face selling. It can prequalify customers and ensure constant contact with qualified customers.

Analysis

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