M Booth & Assocs
Article Abstract:
M. Booth & Assocs. is a New York, NY-based full-service PR agency with 20 years experience in healthcare firms. Among its clients are pharmaceutical and biotechnology firms, medical research institutions/foundations, medical system manufacturers, healthcare management consultants, managed care organizations, insurers and healthcare service providers. The agency serves Pfizer Pharmaceuticals, Bristol-Myers Squibb, Hoffman-La Roche Trex Medical, Johnson & Johnson, Celgene, Chesebrough-Pond's, Harvard Medical School, Dana Alliance for Brain Initiatives, KPMG Life Sciences, University of Connecticut Health Center, IPRO, Population Council, Columbia-Presbyterian Medical Center as well as the Albert Lasker Medical Research Awards.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 1998
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Schneider and Assocs
Article Abstract:
Schneider and Associates is a full-service public relations firm with experience in the consumer product, retail and B2B industries. The Boston, MA-based agency specializes in Launch PR, a method of launching new products, guerilla marketing, website promotion, media tours and special events/conferences/ trade shows. The firm has completed campaigns for Bestfoods, Welch's and New England Confectionery Co.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
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