Man management? Women and the use of debt to control personal relationships

Article Abstract:

Interviews with 50 people who are addicted to shopping have revealed that some compulsive shoppers do not overspend simply because it makes them feel better about themselves but deliberately do so as a means of getting an element of control over their lives. Compulsive spending is also a way of getting revenge on a partner for nine of the 50 informants. Marketing strategies are likely to be unimportant to these consumers because their behaviour is profoundly influenced by their personal relationships. Extracts from the research interviews are included.

Behavior Theory, Research, Human behavior, Compulsive shopping

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Interpreting the past, writing the future

Article Abstract:

The history of interpretive consumer research is told using Homer's Odyssey as a metaphor.

Market Research, History, Marketing research

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Understanding consumption: contributions from a narrative perspective

Article Abstract:

Consumption from the consumer's perspective is discussed.

Consumer Behavior, Consumption (Economics)

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