Marathon Campaign Invigorates Xerox

Article Abstract:

Xerox's marathon advertising campaign designed for its '10 Series of copiers is discussed. The campaign uses the image of the marathon runner. The campaign got off to a bad start but has since developed into a success. In fact the campaign is so successful that the company plans to develop an entire corporate communications program around the marathon theme. The development and implementation of the campaign is described. The marathon campaign has increased sales of the '10 Series beyond expectations.

Planning, Office equipment and supplies, Office supplies, Marketing

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The Counter Trade Boom: A Crummy Way to Do Business

Article Abstract:

Counter trade or international barter is threatening open world trade. The increase in counter trade is detailed. The impact of counter trade is similar to protectionist barriers. All exporters get hurt in the long run. Many United States exporters have begun using counter trade because they are not able to export. Examples of counter trade are given.

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The Counter Trade Boom:...But Here's How to Do It

Article Abstract:

Most American companies will be forced into counter trade deals in the future. Methods to gain the strategic advantage when counter trading are given. Many major banks are expanding their counter trading services. Exporters now have the alternative to work through export trading companies.

Methods, Export sales contracts

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