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March into Saints

Article Abstract:

Southampton Leisure is a UK soccer club operator which plans a new stadium that could boost sales from 10 million pounds sterling by 5.3 million pounds. Sponsorship, corporate hospitality and merchandising could be more fully developed, and the company's real estate assets have a book value of 3.9 million pounds sterling but an independent estimate values them at 10 million pounds. The company could achieve a pre-tax profit of 3.5 million pounds sterling for 1997 to 1998, excluding the impact of player transfers, according to Collins Stewart.

Publisher: FT Business
Publication Name: Investors Chronicle
Subject: Business
ISSN: 0261-3115
Year: 1997
Southampton Leisure

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Celtic: good brand, bad league

Article Abstract:

Celtic is a Scottish soccer club which is well known as a brand name, with the largest number of season ticket holders of any UK club. Celtic depends too heavily on gate receipts and is beginning to develop revenues from merchandising. TV income could make a major difference to the club's fortunes but Celtic will need to play against strong opponents in order to boost TV revenues. Celtic's profit for 1997 is forecastat 4.95 million pounds sterling by Greig Middleton.

Publisher: FT Business
Publication Name: Investors Chronicle
Subject: Business
ISSN: 0261-3115
Year: 1997
Celtic

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Subjects list: Management, Soccer teams, Professional soccer
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