Marketers finally getting money to upgrade Web sites

Article Abstract:

More business-to-business marketers are getting the financing they need to update their Web sites as advertising budgets for 1998 are approved. From the previous $200,000 ceiling, companies concerned with doing their business through the World Wide Web sites grant budgets that range from $500,000 to $2 million. Thus, marketers from Sharp Electronics, Amway Corp and Matthew Bender are listing top priorities which include site maintenance, electronic commerce, content development, extranets and intranets.

Telegraph & other communications, Marketing, Web sites (World Wide Web), Online information services, Web sites

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Reed study sees where ad dollars go

Article Abstract:

Reed Elsevier Business Information conducted a study on where the 50 top advertisers allot their business-to-business (b-to-b) marketing budgets. Results showed that 58% of the respondents spend their b-to-b budgets to pay the advertisements on specialized business publications. Among the 50 advertisers, 92% aims to build consumer awareness on new products as part of their b-to-b advertising campaign while the 82% try to establish the company's potential market.

Surveys, Advertising, Reed Elsevier Business Information

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Who will hit $1 trillion first?

Article Abstract:

Business-to-business direct marketing sales will reach $1 trillion first compared to consumer direct marketing, according to a 1996 Direct Marketing Assn. study. The first $1 trillion sales will be achieved first by the business-to-business sector because of its more active online involvement than consumer marketing. The study predicts a 10.2% annual growth rate for business direct, while that of consumer direct is placed at 7.2%.

Direct Marketing, Forecasts and trends

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