McBride

Article Abstract:

McBride faces competition in the market for washing powder, and this may not be reflected in the company's stock price. The company is producing detergent tablets to be test sold at some supermarkets, but its branded detergent competitors have large budgets for advertising. The company's operating profit has already been affected by the launch of Persil Tablets from Unilever. The company is seeking to cut costs, but also faces a squeeze from supermarkets.

Soap and Other Detergent Manufacturing, Soap and other detergents, Detergents, Cleaning agents industry, McBride

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Procter and Gamble

Article Abstract:

Procter and Gamble is a US consumer products group which has improved its earnings in the 12 months to June 1995. The group has performed well in the US, which is a mature market, and saw a 48% rise in earnings in Latin America, with a 40% rise in profit in Asia. Competition in the European nappy market could increase with the merger of Scott Paper and Kimberly-Clark. Procter and Gamble aims to double salers of healthcare products from 1995 to 2000.

Sanitary Paper Product Manufacturing, Disposable Diapers, Procter & Gamble Co., PG

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Reckitt Benckiser

Article Abstract:

Reckitt Benckiser has invested in marketing and has seen a rise in sales. The company is also involved in product launches.

Soap, Cleaners, and Toilet Goods, Reckitt Benckiser PLC

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