Premiums create enthusiasm for bank's training video

Article Abstract:

Bank of America rolled out an incentive program to encourage its employees to watch a product education video. Under the incentive program, employees are given name-brand merchandise and cash prizes if they can provide the correct answers that they can only learn from watching the video. The product information, supported with desk reference cards, is aimed at helping employees be more effective in cross-selling Bank of America's additional products and services. The Promotional Products Association voted the production education video as the Silver Pyramid Award winner.

Commercial Banks, Commercial Banking, Company Planning/Goals, Personnel administration, Awards, BankAmerica Corp.

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POP materials came to the rescue for Nextel Communications

Article Abstract:

Nextel Communications, a leading provider of fully integrated wireless communications, came up with a merchandising kit to help make the jobs of cell phone dealers easier. The kit features a national calling area map with frame, a window static cling decal and a counter display. The counter display effectively presented Nextel's phones, while attractive window graphic helped make dealers as authorized Nextel representatives. Mark Garzone, Nextel's director of marketing in the Philadelphia, PA, market said the point-of-purchase materials lifted sales 30% by year end.

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Channels of Distribution, Point-of-Purchase Displays, Wireless telephones, Nextel Communications Inc.

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