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New Pricing Realities

Article Abstract:

Several mechanisms give customer control, like Dell Computers lets customers identify their preferences and eBay, Inc. allows them to bid. This new pricing environment has implications worth researching on.

Author: Wyner, Gordon A.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Electronic computers, Electronic Computer Manufacturing, On-Line Information Services, Computers & Auxiliary Equip, Videotex & Teletext, Telegraph & other communications, Miscellaneous retail stores, not elsewhere classified, Art Dealers, Auctioneers, Art Dealers, Computer industry, Prices and rates, Online services, Internet services, Dell Inc., DELL, eBay Inc., Unit pricing, Auction firms

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Narrowing the gap: Disciplined approaches can measure and improve advertising's yield

Article Abstract:

Many methods are available to understand and measure advertising effects. These methods should certainly be looked at as another business investment without any wastage of resources.

Author: Wyner, Gordon A.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
Measurement, Mensuration, Advertising effectiveness

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The world isn't flat yet

Article Abstract:

The diversity in market research globally due to individual and cultural differences is analyzed.

Author: Wyner, Gordon A.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
Market Research, Market Research & Product Development, Analysis, Demographic aspects, Marketing research, Multiculturalism

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Subjects list: United States, Methods
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