Net drives b-to-b to new highs worldwide

Article Abstract:

The Internet is boosting business-to-business marketing overseas. Companies and advertising agencies are increasingly using the Internet as a marketing communications tool. In fact, the advent of the Internet has eliminated trade barriers that make it easier for businesses to conduct global transactions. Firms are also putting more emphasis on brand quality and customer loyalty. However, there are potential problems with business-to-business marketing on the Internet like searching for the right marketing medium and local resistance to the political and commercial status of multinational firms.

Electronic computers, Electronic Computer Manufacturing, Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, Advertising, Industrial Advertising, Marketing Computer Systems, Methods, Management, Evaluation, Internet, Internet services, Marketing, Technology application, Electronic commerce, E-commerce, Internet/Web advertising, Internet advertising, Computer applications, Business-to-business advertising, Business to business advertising, Electronic marketing

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3M plugs on-floor advertising

Article Abstract:

3M Co. has discovered that on-floor advertising is an innovative alternative for companies. They have offered on-floor advertising to retail stores. The graphics stand as the store's advertisement for the merchandise it carries. These ads can reach up to six square feet, are stuck to floors and do not leave sticky residues when removed. Sales of clients who used on-floor advertising have risen. 3D plans to offer these graphics to the automotive industry and department stores.

Office Machinery Manufacturing, Computer and Office Equipment, Office Equipment ex Computers, Retail Stores, Office equipment, Office equipment and supplies industry, Office equipment industry, Graphic arts

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3M sings for sales

Article Abstract:

3M's Message Memory Module system provides customized and updated in-store audio advertising to grocery chains, mass merchandise and convenience stores. The system is equipped with a solid-state microprocessor and transmits customized advertising messages via direct broadcast satellite. Retailers report that in-store advertising reinforces consumers' decision to purchase and stress that the audio system have boosted sales up to 150%.

Advertising, not elsewhere classified, Sales Promotion Services, Services, Marketing industry

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