New media ups Pro-Comm Awards; strong economy also boosts annual BMA contest

Article Abstract:

There has been an increase in the number of entries for the Business Marketing Assn's 1998 Pro-Comm Awards that recognized the best in business-to-business marketing communications. The increase is attributed to the growth of electronic and interactive media and the national economy. Companies and agencies are relying more on electronic and interactive tools as an alternative to print. This led to the improvement in the overall quality of the entries. Winners were selected based on categories such as corporate graphics, public relations and trade show exhibits.

ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Electrical & Electronic Equip, Electrical Equipment, Appliance, and Component Manufacturing, Marketing Management, Achievements and awards, Technology application, Business-to-business market, Business to business market, Competitions, Marketing communications, Business Marketing Association

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Hibbert re-energizes its employees

Article Abstract:

Denver, CO-based marketing services firm Hibbert Group hired business consultant and motivational speaker Peter McLaughlin to devise a program that would prevent stress and burnout among its employees. McLaughlin implemented a seven-step plan based on his book 'Catch Fire' to reinvigorate Hibbert's employees. The plan advocates proper nutrition, exercise, laughter and having fun. Hibbert noticed significant changes within the organization since bringing in McLaughlin.

Health Care and Social Assistance, Marketing, HEALTH SERVICES, Employee Health & Safety, Motivational Techniques, Management, Human resource management, Occupational safety and health, Job stress, Employee motivation, Sales management, Burn out (Psychology), McLaughlin, Peter, Hibbert Group (Denver, Colorado)

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