New technologies, techniques give beauty marketing a makeover

Article Abstract:

As consumers are increasingly reacting negatively to current mass marketing of cosmetics, the beauty industry is responding by making changes. Some companies are developing a market strategy moving away from the lifestyle type of advertisements to advertisements centered around a sense of personal identity. In some cases, this means marketing to highly targeted consumers using email and web sites.

On-Line Information Services, Use of services, Videotex & Teletext, Telegraph & other communications, Advertising agencies, Marketing/Advertising Methods, New Electronic Marketing, Campaign Effectiveness, Internet services

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Beauty industry makes shift to 'inner well-being'

Article Abstract:

Reacting to changing demographics, cosmetics companies are moving away from marketing beauty based on skin tone, hair, and make-up to a less well defined, but potentially more lucrative market of well being, and inner beauty. Beauty spas are increasingly becoming acceptable to middle income, not just high income clientele.

Physical fitness facilities, Health Clubs & Spas, Fitness and Recreational Sports Centers, Positioning, Health clubs

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Dove's 'real beauty' push draws raves, scrutiny

Article Abstract:

The views of different columnists on the Dove's latest ad campaign 'real beauty' are presented.

Special industry machinery, not elsewhere classified, Advertising Activity, All Other Industrial Machinery Manufacturing, Drugs, Soaps, Toiletries Ind Equip, Column, Advertising, Dove (Toiletry)

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