New title to explore the 'hot buttons' of selling

Article Abstract:

'Selling' is a trade and consumer magazine launched by Jim Martay, Marjorie Weiss and Sherrie Myers of Selling Communications Associates, in partnership with Whittle Communications LP. Its current circulation of 100,000 is made up of corporate sponsorships that were obtained by conducting interviews with sales executives. These sponsorships resulted into an exclusive direct mail system that can be utilized by sales executives having a staff of at least 100. 'Selling' will be publishing articles useful to sales personnel. A group of sales executives from various companies will help determine what topics will be of greatest interest to readers.

Periodicals, Usage, Product introduction, Selling, Corporate sponsorship

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TS2 notebook: Buck Rodgers, Allen Konopacki offer valuable marketing advice

Article Abstract:

Former IBM Corp VP of worldwide marketing F.G. 'Buck' Rodgers emphasized the need for companies to remain customer-driven, in a speech during TS2 or International Exhibitors Association show. He believed 'integrity' is a crucialaspect of marketing strategy and urged companies to upgrade employee productivity and sense of value toward individuals. Meanwhile, Allen Konopacki urged trade show exhibitors and managers to make booths more approachable and to monitor and cater to attendees' demands.

Evaluation, Exhibitions, Trade shows, Speeches, lectures and essays, Integrity, Rodgers, Buck, Konopacki, Allen, Trade Show Exhibitors Association

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Marketers take the reins on company travel plans

Article Abstract:

Companies are becoming more involved in the planning of business trips for their officials and employees. Corporate executives no longer leave decisions to travel agents and departments. Whether for incentive award trips, seminars or plain business, corporate travel is becoming a company planning decision, and executives seek new ways in managing travel costs and services.

Methods, Travel industry, Executives, Business travel, Travel, Incentives (Business)

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