Novell's ads adopt staccato Web style

Article Abstract:

The latest advertising campaign of networking software company Novell Inc. embraces a business language commonly used in the Internet and e-mail. The copy of the Rock the Net campaign features short, tight sentences that are no longer than 75 words, which is much shorter than the copy in other software ads. Standard theme, visuals and feel are used for all global brand and product ads to highlight the central position of Novell on the Internet.

Networking Software Pkgs, Advertising, Network software, Novell Inc., NOVL

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Sun, ZD agree on integrated Java deal

Article Abstract:

Sun Microsystems Inc and the Ziff-Davis Exhibitions division of Ziff Communications Co inked a contract giving the latter the job of operating trade shows related to the programming language Java for three more years. Ziff-Davies will run the JavaOne conference to be held in San Francisco, CA, from 1999 to 2001. It has been running this trade show since its inception in 1996. The trade show contract alone is estimated to be worth $30 million.

Electronic computers, Computer Software, Electronic Computer Manufacturing, Computers & Auxiliary Equip, Business services, not elsewhere classified, Convention and Trade Show Organizers, Trade Show Management, Computer industry, Contracts, Sun Microsystems Inc., SUNW, Trade show management services, Trade show management firms, ZD Events Inc. (Foster City, California)

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Windows 95 advertising will easily surpass $250 million; vendors brace for software's 'most hyped' event

Article Abstract:

The much-publicized and much-awaited launch of Microsoft Corp.'s Windows 95 operating system is expected to decided the market share of software manufacturers in such areas as desktop publishing, word processing and spreadsheets. The launch was scheduled for Aug. 24, 1995 and advertising has already reached $250 million with the amount expected to reach $310 million by end of FY 1995.

Systems Software Pkgs, Product introduction, Microsoft Corp., Operating systems (Software), Operating systems, MSFT

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