On bizarreness in the entertainment industry

Article Abstract:

Several entertainment industry personalities are known for their bizarre or outrageous behavior. Use of economic theories on learning costs, transaction costs and utility maximization show that the controversial behavior of many artists are actually well-prepared promotion strategies anchored on economic aims. Unfortunately, the deviant behavior of artists may be misunderstood and may alienate the artists from consumers. It would be better to use alienation-free promotional strategies such as emphasizing an artist's number of albums, emphasizing on the busy tour schedule of an artist or paying disc jockeys to play an artist's albums more often.

Entertainment industry, Artists

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The managerial implications of the learning organization: a new tool for internal marketing

Article Abstract:

The marketing concept of the 'learning organization' is an effective method for implanting internal marketing in services organizations. A learning organization demonstrates organizational capacity for change, accelerates individual learning capacity while also redefining organizational structure, job design, culture and assumptions on organizational function. It involves widespread employee participation and promotes systemic building and thinking of organizational memory. The concept helps organizations provide services better, with more competence and an understanding of the identity of their customers and their needs.

Organizational behavior

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An experiment in changing corporate image in the financial services industry in the UK

Article Abstract:

Service managers must never use acquired groups from unfamiliar businesses to introduce a corporate identity program. This is true because the industry and the product image of the new acquisition may clash. For example, Prudential Insurance Co. managed to withdraw from estate agency before its corporate image was badly damaged; but after making substantial expenses for acquisitions, refurbishment and staff training drawn from company funds.

Acquisitions and mergers, Corporate image

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