On the road, execs favor cable TV; survey reveals news preference

Article Abstract:

Marketing executives on the road prefer to watch the news on cable television in their hotel rooms. According to a survey conducted by Chicago-based marketing research firm Leo J. Shapiro and Associates, 67.6% of business marketing executives on travel watch the news on cable television. These executives, the survey further revealed, watch an average of 1.3 hours of television daily while on the road and spend an average of 4.7 nights a month away from home on business.

Surveys, Television viewers, Marketing executives

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New wrinkles reconfigure; new media enliven traditional marketing vehicles

Article Abstract:

Business marketers will increasingly use digital technology in their aim to reach more consumers. For example, firms such as IBM and General Electric Co. have joined the CommerceNet which is an online channel of communications among computer industry participants. Another example is the Technology Information Network using cable television that is operated by advertising agency CKS Partners Inc. for use by computer consumers.

Usage, Innovations, Marketing, Digital communications

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AT&T's McGovern reshapes selling

Article Abstract:

Gail McGovern, as the new head of AT&T Corp.'s Business Services Unit, has been planning strategic restructuring reflecting the knowledge of marketing trends that are changing the marketplace. McGovern is looking at segmenting the market based on the type of business process or industry, rather than a product focus. AT&T is also coming out with 'value bundles,' a package of related communications products.

Telecommunications, Telephone Communication, Analysis, Management, Telecommunications services industry, Telecommunications industry, AT&T Corp., T, Strategic planning (Business), McGovern, Gail

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