Online research costs about half that of traditional methods

Article Abstract:

More and more businesses are shifting to the Internet and the World Wide Web in making quantitative and qualitative studies for clients. Although these new technologies can greatly reduce the cycle times of projects and vastly lessen the cost of doing research, problems of projectability and sample integrity crop up. However, observers predict that a projectable sample will soon be available online as more and more people begin subscribing to the Net. Many research firms have answered the call of the times by forming alliances with online services to conduct more accurate research.

Internet, Research, Business information services

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How Sprint does business on the Web

Article Abstract:

Setting up a site on the World Wide Web may be a viable business move but the process itself can be tricky, difficult and relatively expensive. In building its Web site, Sprint Business ensured that its content will be significant to its target audience. Believing that money injected into the site is an investment, Sprint spent between $250,000 and $500,000 to build its own site. The investment has paid off as the number of visitors to the Sprint site has gone beyond what the company expected.

Marketing, Sprint Business

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Telecom giants poised for surge in intranet use

Article Abstract:

Sprint Corp., France Telecom, Deutsche Telekom and Global One have formed the joint venture Global Intranet to offer intranet solutions to multinational corporations. The move is their response to the expected increase in the demand for intranets in 1997. Nearly $50 million has been allocated for investing in Global Intranet services while marketing efforts will include direct mail and participation in trade shows.

Management, Joint ventures, Sprint Corp., FON, Deutsche Telekom AG, France Telecom S.A., Global One, Global Intranet

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