Opinion emerges as third rail of PR
Article Abstract:
Opinion offers the most invaluable tool of influence for PR pros. Those who use the power of opinion on behalf of clients will gain a significant edge over competitors.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
Influence, Evidence, Expert, Expert evidence
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
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PR firm networks take aim to ad/pr congloms
Article Abstract:
The services rendered by public relation professional networks in improving co-ordination between advertisements and public relations are discussed.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Services information, Professional Organizations, Professional Membership Assns, Services, Advertising, Trade and professional associations, Professional associations
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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Blog tracking advances; whether PR is ready or not
Article Abstract:
Increasing usage of blogs as communicating medium and scope of public relations through this are discussed.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Usage, Weblogs, Blogs
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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Subjects list: United States, Management, Public relations, Company business management
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