Order of entry and performance in international markets

Article Abstract:

Order of entry and performance within and among international markets is examined. International business enterprises and local firms constituted the majority of first entrants while smaller, local business enterprises characterized later entrants. The link between order of entry and market share was observed to be significant in international markets, with first entrants showing greater market resilience than later entrants. Cases of simultaneous entry into multiple markets and in latter stages of the life cycle of products was rare. First entrant survivors consistently displayed the highest market share for long-term periods followed by immediate followers, then later entrants. This sequence of market entrants illustrates the order of entry-market share link. A two-step strategy of a higher order is suggested as an effective means of gaining depth and breadth in the market.

Research, International trade, International business enterprises, Multinational corporations

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Incumbent pricing responses to entry

Article Abstract:

The conditions which influence incumbents to cut prices when faced with entry is explored. Results suggests that newer incumbents cut prices more compared to older incumbents, whereas incumbents competing in fewer and more competitive markets cut prices less following entry which also explain inconsistent empirical results in the literature and show firms to respond aggressively when their incentives are greater.

United Kingdom, Analysis, Competition (Economics), Price cutting, Market entry

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