PM exec explains PR for 'America's most reviled company'

Article Abstract:

Philip Morris (PM) is improving its corporate image by engaging in a multi-million dollar PR/ad campaign. The image-building campaign aims to inform the public that PM is the largest consumer packaged goods company in the world; that it is working to be a responsible marketer and producer of tobacco; that PM's employees are decent people with values; and that it is engaged in a community service program aimed at addressing hunger and domestic violence.

Advertising, Cigarettes, Cigarette Manufacturing, Philip Morris Inc.

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Are entertainment reporters pros or just fans?

Article Abstract:

The attitude of entertainment reporters while covering events is discussed. The reporters act like mere fans and not reviewers and ultimately end up promoting but not reporting the event.

Behavior, Journalists

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Picture power and how to use it

Article Abstract:

The importance of using images and graphics in public relations is discussed.

Management dynamics, Public Affairs, Public Relations Methods, Management, Usage, Public relations, Company business management, Pictures

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