PR shifts towards marketing comms

Article Abstract:

According to Daryl Toor his public relations firm 'Attention' demonstrates the shift of marketing and sales to public relations. The reasons for public relations becoming increasingly popular are discussed. Marketing communications is the demand of the client and public relations firms should aim to provide that.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Executives, Marketing communications, Toor, Daryl

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'Wait and see' attitude no longer grips corporate U.S.

Article Abstract:

Steve Cody, Peppercom's Managing Partner, feels that the 'let's wait and see' attitude gripped most of corporate America since the Iraq war started, will soon come to an end. According to Cody, they are experiencing the most activity in business world since correction of stock market in the spring of 2000.

Sales & consumption, Industry sales and revenue, Cody, Steve, PepperCom Inc.

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eKing of culinary PRE reveals success secrets

Article Abstract:

In the latest edition of oCelebrity Stew,o Leo Pearlstein, the founder of Lee & Assocs., Los Angeles, shares his fifty years of success stories. Included is his strategy for luring Jayne Mansfield for the publicity of Bar B-Q Turkey, and the California Long White Potatoes campaign with Groucho Marx.

Works, Pearlstein, Leo, Lee and Associates Inc.

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