PSA Peugeot Citroen

Article Abstract:

PSA Peugeot Citroen ranks first among French car producers. The company has reduced costs and withdrew from the US market in 1991, but could announce a return in 1996. The company saw a drop in its market share in Europe to 12% in 1995 compared with 12.8% for the previous year. The French market has been affected by strikes. The industry saw a rise in sales in Jan 1996, but forecasts for the rest of 1996 are pessimistic. Exports to Asia and Latin America could help the industry.

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Wheeling and dealing on the road to consolidation

Article Abstract:

The link up of DaimlerChrysler benefits from being the first major move in consolidation of the automotive industry. Overcapacity in the industry is nearer to 20-30% rather than 40%, but Asian companies are suffering. A bid for BMW could be its downfall as it's independence has been part of its unique strength. Volvo recently purchased a 13% share in Scania, making Scania less appealing to others.

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Peugeot-Citroen

Article Abstract:

Peugeot-Citroen has a number of advantages such as its expansion in emerging markets, but could be hit if there is a drop in European sales.

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