Partnering at its best: Federal Express, Baxter Healthcare, Alcoa and Travelers show the way

Article Abstract:

Partnering has become an important tool for businesses in working closer with clients and suppliers, and has become an important marketing strategy. Federal Express Corp, Aluminum Company of America, Baxter Health Corp and Travelers Insurance Corp have successfully implemented partnering. It involves giving non-traditional services and products such as inventory management, information services and analyzing clients' needs. Partnering also involves all levels of business marketing , accounting, warehouse and data processing departments act and function just like the sales department.

Pharmaceutical preparations, Life insurance, Primary aluminum, Air courier services, Fire, marine, and casualty insurance, Surgical and medical instruments, Apparel and accessories, not elsewhere classified, Local trucking, without storage, Accident and health insurance, Aluminum foundries, Secondary nonferrous metals, Contracts, FedEx Express, Alcoa Inc., Travelers Insurance Co., Baxter Healthcare Corp.

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Swamped customers erect voicemail walls

Article Abstract:

Purchase decisions are being dumped downstream as responsibilities of senior managers increase. Inexperienced people are forced to make purchasing decisions. This is an opportunity for business marketing organizations. However, downsizing may make it difficult for them. Customers are being dumped with a lot of work in requesting information and determine products on their own. Voicemail walls are being built by the customer against new information so that it is becoming difficult to reach new customers. Companies should learn more about their customers and improve their service.

Analysis, Evaluation, Customer service, Consumers

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Dos and don'ts of partnering: don't back into a deal - start with a partnering strategy

Article Abstract:

A company should plan well a partnering scheme and make it part of its whole marketing strategy to avoid unpleasant and uneconomical results. Customers should be carefully chosen and situations where clients are dominant must be avoided. Open communication and understanding between company and client must be encouraged. Clients should be encouraged to exert efforts to make the joint undertaking successful. Essentially, a set of rules must be laid out to resolve issues that will arise later. Internal rewards should be studied and partnering efforts must be frequently evaluated.

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