People who complain about advertising: the aficionados, guardians, activists and seekers

Article Abstract:

Consumer complaints on advertising in Australia is investigated. Findings reveal that complainants can be classified into one of four typologies, namely, advertising aficionados, moral guardians, consumer activists and advertising seekers.

Analysis, Consumer complaints, Report

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Improving the effectiveness of advertising self - regulatory schemes: empowering the public

Article Abstract:

The advertising self-regulation is to be effective, seven components are suggested; based on which an independent self-regulatory may be formed. The Australian self-regulatory system is analyzed.

United Kingdom, Legal issues & crime, Government regulation (cont), Forecasts, trends, outlooks, Government regulation, Science & research, Advertising, Legal/Government Regulation, Research, Laws, regulations and rules, Forecasts and trends, Market trend/market analysis, Marketing industry, Industry self-regulation, Industry self regulation

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Attitudes towards gender portrayal in advertising: an Australian perspective

Article Abstract:

Four categories of Australian respondents and their views on female portrayal in advertising is examined.

Surveys, Portrayals, Females

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