Pitch experiences, not destinations, says travel editor

Article Abstract:

NBC's 'Today Show' Travel Editor Peter Greenberg recommends that public relations (PR) professionals promote experiences rather than destinations in their travel articles and press kits. Greenberg believes that the biggest problem with PR travel publicists is that they continue to submit video footage prepared for use by marketing/sales departments. He argued that travel is news and not just pretty pictures. He noted that PR people have to understand that it is the travel journalists' job to present factual data and not to promote clients.

Marketing procedures, Public Relations, Public Relations Agencies

---

ABC News editor insists on full disclosure in pitches.

Article Abstract:

The managing editor of medical coverage for ABC News, Roger Sergel, insists on full disclosure about the client by the public relations (PR) professionals in press pitches. The operations of the medical coverage unit of ABC News are described.

Television Broadcasting, Television broadcasting stations, Executive changes & profiles, Officials and employees, Television broadcasting industry, Beliefs, opinions and attitudes, Disclosure of information, ABC News Inc., Sergel, Roger

---

Ex-reporter reveals secrets for minimizing pitch rejections

Article Abstract:

Reducing the number of pitch rejections is critical to the success of a PR professional. Drawing on her twenty-year experience as a news reporter, Sally Stewart shares seven invaluable tips on handling media.

Management dynamics, Public Affairs, Public Relations Methods, Methods, Management, Practice, Public relations, Company business management, Public relations agencies, Public relations executives

Similar abstracts:

• Abstracts: Progress on business combinations. No standard view on reporting rules. The cultural gap
• Abstracts: Why recession isn't a problem. Get ready for the recession of 1998. Recession fears overplayed
• Abstracts: Seasoned offerings, imitation costs, and the underpricing of initial public offerings. Evidence on price stabilization and underpricing in early IPO returns
• Abstracts: The importance of national culture in the design of and preference for management controls for multi-national operations
• Abstracts: Exposure Draft - proposed Statement of Auditing Standards: auditors' reports on financial statements, May 1992

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.