Plotting your firm's road map

Article Abstract:

A well-written strategic marketing plan begins with the firm's mission statement and should also contain the following: markets/industry concentration, threats and opportunities, marketing goals, action plans, resource requirements, and evaluation benchmarks. Each element is discussed. .

Management Policy & Goals, Planning, Business enterprises, Strategic planning (Business), Goal setting, Mission statements

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A decent proposal

Article Abstract:

Issues are presented concerning the techniques which should be used for the preparation of a Request for Proposal document. The preparation of such documents for goods, professional services and consultancy work are discussed.

Contract Administration, Contract management

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First impressions

Article Abstract:

Issues are presented concerning the influence which a professional-looking, authoritative and well-written proposal can have in the attainment of new clients or contracts. The use of proposals as marketing tools is discussed.

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