Porter Novelli

Article Abstract:

Porter Novelli is New York, NY-based PR firm with a healthcare practice consisting of 200 professionals in pharmaceutical marketing communications, PA, crisis, communications as well as healthcare provider relations. Its services include media relations, interactive marketing, alliance building, as well as research and planning. Among some of its existing clients are the American Heart Assn., Arthur Andersen, Alza, Cell Therapeutics, Centocor, Efamol, Heath Benefits Coalition, Hoechst Marin Roussel, Novartis, Pfizer, National Institutes of erhatlh, Oral B, Partenrs hewltch care. The firm launched an anti-drug ad campaign with the US Office of Drug Control Policy in 1998.

Agency Planning/Goals, Public relations firms, Porter Novelli, Article

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Porter Novelli Millsport Sports

Article Abstract:

Porter Novelli Millsport Sports offers services in counseling, media relations, sponsorship profile analysis, hospitality/travel packaging and video production. The New York, NY-based firm, which is a joint venture of Porter Novelli and Millsport Inc, has experience in extending programs to the interactive arena, moving a client's messages from the sports page to the business and lifestyle section and introducing products and services to the consumer and business-to-business audience. Projects have included Hewlett-Packard for America's Cup Website and Polaroid Corp's I-Zone product introduction.

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