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Professor Emeritus A.T. Welford

Article Abstract:

Alan T. Welford died on June 16, 1995, at the age of 81 years in Hawaii while trying to compile the results of a tapping test from the Baltimore Longitudinal Study of Ageing. He was the Dir of the Nuffield Unit for Research into the Problems of Aging, and later became the Dir of Studies in Natural Sciences, St. John's College, Cambridge University. He edited the journal, Ergonomics, for the first six years of its publication and also wrote two books on the work of the Nuffield Unit. He emigrated to Australia in 1968 as a Professor of Psychology at Adelaide University.

Author: Singleton, W.T.
Publisher: Taylor & Francis Ltd.
Publication Name: Ergonomics
Subject: Business
ISSN: 0014-0139
Year: 1996
Obituary, Psychologists, Welford, Emeritus Alan T.

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Research note: a cost-benefit analysis of letter prenotification and follow-up

Article Abstract:

A cost-benefit analysis of mailed prenotification and follow-up of mail surveys revealed that both have questionable value in improving the effectiveness of mail surveys. The cost-benefit analysis, which comprised a 2 x 2 design with control group, considered cost and the quality, rate and time of response. The least cost-effective method was the survey with prenotification, and the most cost-effective method was the control group's simple survey. The use of follow-up letters produced the best response rate, but it was insignificantly better than the control group.

Author: Brown, J., Mitchell, V.-W.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1997
Market Survey Techniques, Methods, Evaluation, Mail surveys, Market surveys

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W.T. Singleton, emeritus professor, Aston University: short biographical note and introduction to the Festschrift

Article Abstract:

W.T. Singleton, Emeritus Professor of Aston University, started his academic career in 1949 after graduating in natural sciences. Singleton worked with the Ergonomics Research Society, Cranfield College of Aeronautics several times and retired from the Chair in Applied Psychology at Aston University in 1982. The Festschrift of Singleton covered such diverse topics in ergonomics as nuclear power, health and safety, human resources management, military ergonomics, use of ergonomics and its various methods.

Author: Edwards, Mary
Publisher: Taylor & Francis Ltd.
Publication Name: Ergonomics
Subject: Business
ISSN: 0014-0139
Year: 1995
Singleton, W.T.

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