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Publicity pecking order

Article Abstract:

Suggestions to select precise publicity vehicle are presented with reference to Jeff Winke's new book PR Idea Book: 50 Proven Tools that Really Work.

Author: Seitel, Fraser P.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Public Affairs, Public Relations Methods, Analysis, Works, Public relations, PR Idea Book: 50 Proven Tools that Really Work (Book), Winke, Jeff

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Lobbying do's and dont's

Article Abstract:

The increasing role of lobbying in various fields and some tips on do's and dont's in lobbying process are discussed.

Author: Seitel, Fraser P.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
Forecasts, trends, outlooks, Lobbying, Methods, Forecasts and trends, Market trend/market analysis

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Searching for a mission

Article Abstract:

The role and importance of a corporate mission statement in an organization is discussed.

Author: Seitel, Fraser P.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
Evaluation, Mission statements

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Subjects list: United States
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