Publishers eye Disney b-to-b titles

Article Abstract:

Financial investors and foreign publishers are expected to participate in the bidding war for the business-to-business publishing sector of Capital Cities/ABC which new owner Walt Disney put on the market early 1997. One estimate puts the value of the trade titles between $800 million and $1 billion while another more conservatively pegs it between $350 million and $450 million. Marketers who rely on trade magazines to attract their customers are likely to be significantly affected by the sale, regardless of what company emerges triumphant.

Mergers, acquisitions and divestments, Walt Disney Co., DIS, Capital Cities/ABC Inc.

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We're not just getting older - we're getting better, too

Article Abstract:

'Business Marketing' magazine sports new page designs and a new format for 1997. The new page designs feature eye-catching art and graphics with headlines and body types that allow easier reading. The new format includes a monthly in-depth case study on the first page plus management and marketing articles and news briefs on other early pages. Articles on marketing tools will also be featured as well as additions to existing columns and departments.

Business Marketing (Periodical)

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Marketing to the marketer: the new roles of the trade press

Article Abstract:

Trade publishers have assumed a new role as business information distributor as their relationship with marketers continues to evolve. From marketers, they have learned ways to boost sales and expand the presence of their publications. To this end, they have explored new business options, even turning the emergence of the Internet and online publishing to their advantage as they use these outlets to promote their products and do some commerce.

Editorial, Periodical publishing

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