Purses and portfolios

Article Abstract:

Women represent the fastest growing segment of the financial services market. The presence of women in the work force, and their increased control over their financial futures has led to a growing demand for credit card services, investment planning, and retirement accounts by women. Many financial services companies, such as MasterCard, have made a point of targeting women in their advertising campaigns, but the message and the products of these companies do not differentiate between men and women. Magazines have been an especially important medium for marketing financial services to women, and the editorial departments of women's magazines are paying more attention to financial matters.

Advertising agencies, DEPOSITORY INSTITUTIONS, Financial services industry, Financial services, Marketing, Demographic aspects, Women consumers

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The center of America's heartland: rich with industry, agriculture, and ad savvy

Article Abstract:

Kansas City, Missouri, home of Hallmark Cards, has for the past 3 years spent more than $1 billion on commercial construction and has the second largest automotive industry in the country. Valentine-Radford, a 29 year old Kansas City advertising agency, is the city's oldest, with billings of $60 million a year. Kansas City's many industries, agribusinesses and heartland livability make it a well-loved place for those who work and live there.

Analysis, Management, Advertising agencies, Advertising, Growth, Kansas City, Missouri, Hallmark Corp., Valentine-Radford Inc.

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