Puttin' on the Ritz: Primerica treats its sales incentives contest winners like royalty

Article Abstract:

Primerica Financial Services Inc (PFS) has chosen the Ritz-Carlton Hotel in Naples, FL, as the location for its sales personnel incentive training seminar. For three days, winners of PFS's sales incentive contest are accommodated in the hotel, where they will enjoy recreational and social activities, as part of their reward. PFS's use of the hotel is the result of Ritz-Carlton Resort's marketing efforts. The Ritz has concentrated on group sales, like that of PFS's, rather than individual guests to fill the 463-room hotel. The hotel has also added personnel to meet the needs of group bookings.

Investment advice, Life insurance, Management, Services, Incentives (Business), Ritz-Carlton Naples, Naples, Florida, Primerica Financial Services Inc.

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Feet on the street: ITT Sheraton's chefs, bellmen and housekeepers don a sales cap to help promote the chain's new campaign

Article Abstract:

ITT Sheraton Corp launched an international sales campaign last Mar focusing on its $1 billion investment to improve hotel accomodations and services worldwide. Sheraton executives, sales personnel and hotel staffers called on prospective customers in various countries. Customer appreciation events were also held in 250 US properties. The promotion brought favorable response from customers. Furthermore, several of Sheraton's non-sales employees enjoyed their roles as sales representatives.

Patent owners and lessors, Marketing, Hotels and motels, ITT Sheraton Corp.

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Selling sunshine, seclusion and history

Article Abstract:

Captiva Island, Florida's South Seas Plantation markets its tropical ambiance and excellent facilities as an alternative site for corporate meetings. The six-mile oasis has colorful flora, wildlife and seashells with the largest conference facilities in southwest Florida. They also have special amenities and state-of-the-art audio-visual equipment for conferences. The resort also boasts of its tennis and golf facilities and sandy white beaches.

Evaluation, Leisure industry, Resorts, South Seas Plantation

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