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Putting the computer to work

Article Abstract:

The construction of an exhibit booth is facilitated by utilizing computer generated renderings. Customers are provided with the chance to design their own exhibits by combining exhibit components according to their preferences. They can apply their choice of colors and textures to the computer generated renderings. The computer provides customers a view of the booth from different perspectives. Macintosh Quadra 950 is the hardware which is used by Skyline Displays, Minneapolis for this purpose.

Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
Usage, Information technology, Exhibitions, Computer Graphics (Exhibition)

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Putting an End to the Telefraud

Article Abstract:

Placing all phone orders together for separate treatment, creating a special form for such orders, standardizing procedures for order- takers, supervising operators to prevent deviation from procedure, training operators to look for certain signals for fraud and methods for verifying it, reversing bank debits on orders, sharing lists of fraudulent names and addresses with other companies are all techniques and methods to catch the crook before (and after) the merchandise is shipped.

Author: Schwartz, L., Sax, P.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
Marketing, Fraud, Training of Employees, Methods

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Putting Today's Computer Software to Work

Article Abstract:

To increase the productivity to the speed of light, telemarketing software combines the flexibility of custom software with the time cost-effectiveness of packaged programs. Modules for literature mailing and inventory, complaint records and follow-up, technical information, and more, already, exist in canned software.

Author: Munson, R.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
Software, Evaluation, Marketing Strategy

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Subjects list: Distribution channels, Direct Market Channel
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