Quoted agencies fall from grace

Article Abstract:

The valuation of UK advertising agencies has declined on the stock market since the October 1987 crash. The public listing of advertising agencies on the stock market is a relatively recent phenomenon. After the Crash, investors abandoned advertising agency stocks in favor of more familiar securities. Investors lacked loyalty to advertising agencies because of their limited experience with them. In addition, the agencies' stocks' asset backing was low, acquisitions in the US had exposed agencies to a weak US dollar, yields were below market averages and price/earnings ratios were above market averages, and the market perceived that recession would hurt the industry. The financial and economic prospects for the advertising agency sector in the UK and US is poor, and the UK sector likely will experience an 8% decline in 1990.

United Kingdom, Evaluation, Stocks, Advertising agencies, Stock-exchange, Stock exchanges, Securities

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The designer's route to fee income

Article Abstract:

Accountants' promotional and advertising brochures should stimulate readers and actively promote the advertisers' skills and unique characteristics. When compared to other kinds of advertisements, accountants' materials are usually technically informative but very dull and boring. Accountants can improve their image by making sure advertising material: sets their companies apart from the competition; speaks highly of the companies' talents; and surprises and stimulates readers.

Analysis

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Revised guidelines on publicity and advertising

Article Abstract:

The full text of statements issued by the Institute of Chartered Accountants of England and Wales related to advertising and public relations activities undertaken by accountants and accounting firms in Great Britain is provided.

Laws, regulations and rules, Institute of Chartered Accountants in England and Wales, Accounting firms, Accounting services

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