Reader's Web site sets good example

Article Abstract:

Companies can increase consumer awareness of their products by placing themselves in Internet. However, they must properly design their web sites within Internet to increase their chances of making a sale. Properly designed web sites should contain ample information about the company and its products. Web sites should also have interactive capabilities to allow consumers to make inquiries about the compatibility of a company's products with other items.

On-Line Information Services, Videotex & Teletext, Communication services, not elsewhere classified, Computer networks, Usage, Internet services

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Know buying process before setting budget

Article Abstract:

An analysis of the buying process helps determine a budget-friendly marketing approach. The four stages of customer-company interaction in the buying process include communications, interaction, transaction and reaction. Companies should identify the moment of acceptance from the communications stage to the reaction stage. Marketing expenses can then be distributed in every stage of the buying process.

Purchasing

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Following conventions in using mouse type

Article Abstract:

Marketers should follow industry norms in developing mouse types for high-technology advertisements. Mouse types have been widely adopted due to the increasing number of intellectual property lawsuits in the high-tech industry. To avoid potential lawsuits, marketers should pay attention to various issues, such as the location of the mouse type and promises or statements made in the ad.

High technology industry, Cases, Laws, regulations and rules, Advertising, Advertising law

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