Reframing PR to the language of marketing

Article Abstract:

The best way to gain high traffic to your website in order to build sales and brand identity is to have high quality editorial content. Search Engine Optimization includes website design and content, HTML code and keyword selection helps place the site on a high listing on the search engines. Every page of the website is important and must work as a unit, and the number and quality of website links ensure traffic.

Usage, Company Web site/Web page, Web sites (World Wide Web), Web sites, Web site/Web page development, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Internet marketing, Text search and retrieval software

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CSR programs yield bottom line payoffs

Article Abstract:

Recent history of corporate social responsibility (CSR) programs taken up by most of the companies have not been very successful in wooing more customers. It proves CSR programs should cease being random philanthropic deeds to a continuous effort, as if it were a product or service.

Marketing procedures, Services information, Venture Analysis, Services, Business enterprises, Corporate social responsibility, Customer relations

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Maxing influence, sales in 'boundaryless media'

Article Abstract:

In order to maximize the influence and sales payoffs, the four best methods for public relations (PR) and marketing communications (marcom) from 'boundaryless media,' which is a combination of online media and brandname media, are discussed.

Advertising media

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