Research notes and communications co-ordinating mechanisms, consensus between marketing and manufacturing groups, and marketplace performance

Article Abstract:

The consensus performance of the manufacturing and marketing departments of a company, as based on the corporate objectives, competitive strengths, and implementation measures of 15 rug and carpet manufacturers, is closely related to performance reputation in the marketplace and illustrates the beneficial effects of planning techniques on increasing levels of consensus among departments. Techniques may range from formal forecasting methods, management by objectives, and strategic plans in written form. A common objective and a proper awareness of the strategic inferences of their joint resolutions allows marketing and manufacturing departments to carry out strategies which focus on the customer. Planning methods, consensus and performance are consequentially linked.

Rug and carpet industry, Management, Production management

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The interaction between national and organizational cultures in accounting firms

Article Abstract:

Six Dutch accounting firms were examined to study the interaction between organizational and national cultures at the corporate level. Hofstede's Value Survey Module was used to operationalize the concept of culture in the firms. Three of these businesses were local representatives of international 'Big Eight' companies that have a strong American orientation in organization and origin. The other three companies were Dutch in origin and organization. All six companies employ almost entirely Dutch workers. Two US cultural influences on the Big Eight firms were found: uncertainty avoidance and masculinity, but additional analysis showed that these variables may have been present due to self-selection rather than socialization.

Social aspects, Analysis, Accounting and auditing, International business enterprises, Multinational corporations, Accounting firms, Accounting services, Corporate culture, Social structure

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Successful bear-fighting strategies

Article Abstract:

The success of a firm in bear markets is determined by a balance of the following factors in the implementation of strategic measures: the initial conditions of the company; market orientation, whether anticipatory or reactive; related modifications in other areas; greater utilization of energy, and early timing. Company performance is reflective of strategy selection, thus successful firms opt for market-oriented strategies, while unsuccessful firms are geared towards costs. The market-centered strategies must be intensive and accompanied by swift changes in management through substitutions or cut-backs in top management.

Marketing, Bear market, Industrial management

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