Romancing the market: sex, shopping and subjective personal introspection

Article Abstract:

Business students' introspective essays about a shopping experience revealed that basic sexual urges can be an important factor in the shopping experience. The link between sex and shopping is a factor often ignored by marketing experts, but comments made in the unguided essays reveal several aspects of eroticism in shopping amongst students of undergraduate age. These factors include the opportunity to meet desirable people of the opposite sex during a purchasing encounter, the orgasmic experience of finding the right product, or the associations between shopping failure and sexual failure.

Consumer Behavior, Psychological aspects, Research, Shopping, Sexual instinct

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Art or science? Fifty years of marketing debate

Article Abstract:

The publication in 1945 by Paul D. Converse of 'The Development of the Science of Marketing' sparked off a debate about whether marketing should be seen as an art or a science. This debate continues, and seems now to have returned to its origins, having caused considerable damaged to marketing's image. Science has become discredited recently, while, in contrast, marketing continues to grow in popularity. It can be concluded that science is more in need of marketing now than marketing is in need of science.

History

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Reconsidering the classics: reader response to "Marketing Myopia"

Article Abstract:

The opinions of readers on an article "Marketing Myopia" written by Theodore Levitt, are presented.

United States, Public affairs, Evaluation, Authors, Writers, Public opinion, Works, Marketing Myopia (Essay), Levitt, Theodore

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