Roundtable panel shares Web tactics

Article Abstract:

NetMarketing 200 panel discussion members are convinced that Internet marketing has a vital role to play in a firm's marketing effort when it is done efficiently. Jennifer Bailey, Suzanne Neufang, Steve Parker, Sandra Bateman and Bruce Rosenberg have all received an A or A- rating for the Web sites they built for their companies. Their discussion, which focused on budgeting, the incorporation of the Web in a firm's overall marketing agenda and the challenges confronting Web marketing in 1998, is presented.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Forecasts and trends, Internet services, Beliefs, opinions and attitudes, Panel Discussion, Bailey, Jennifer, Neufang, Suzanne, Parker, Steve, Bateman, Sandra, Rosenberg, Bruce

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Air Products pushes industry frontier; gases company uses Web efforts to stay ahead of its competition

Article Abstract:

Chemical and gases company Air Products plans to become the first in the industry to provide electronic commerce on its World Wide Web site. Its Web site was first introduced in Jan 1996. The company expects its site which features online product catalogs, interactive ordering and virtual reality tours of plants, to make it more competitive. The Web site is a relatively cheap marketing media because its annual cost is the same as that for a four-day trade show.

Chemicals & Allied Products, Chemical Manufacturing, CHEMICALS AND ALLIED PRODUCTS, Methods, Marketing, Chemicals, Chemical industry, Air Products and Chemicals Inc., APD

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Cahners: marketers see b-to-b Web growth

Article Abstract:

A survey conducted by Cahners Publishing Co. indicates that business-to-business advertising in the World Wide Web is on the upsurge. The study found that 88% of business advertisers regard the Internet as a useful medium for getting through to potential customers. More than 50% of survey participants who have no Web sites are planning to own one by 1998. Forty percent of the clients of the respondents are utilizing the Internet with growth seen in the future.

Internet, Surveys

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