Safeguard's risky mission

Article Abstract:

Procter and Gamble Co (P&G) has repositioned its deodorant bar soap Safeguard. The effort includes several facets. First, Gerstman and Myers Inc redesigned the packaging so as to appeal to both men and women. Second, the soap is being touted as an anti-bacterial deodorant soap. Third, the soap is being backed by an advertising campaign for the first time in several years. What has spurred P&G's effort has been that Lever Brothers Co, with its tandem of Lever 2000 and Dove, has beaten P&G for the market-share lead in the bar soap category.

Sanitary paper products, Business services, not elsewhere classified, Soap and other detergents, Commercial art and graphic design, Contracts, Procter & Gamble Co., PG, Soap and cleaning agents industry, Cleaning agents industry, Graphic arts industry, Interbrand, Gerstman and Meyers

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Campaign 1992 is open for business

Article Abstract:

None of the 1992 presidential candidates is likely to endorse stronger food labeling regulations because they consider such measures to be detrimental to the economy. H. Ross Perot has not taken a stand on the issue, but his pro-business record speaks for itself. Pres Bush, under the auspices of the Competitiveness Council, is challenging pending labeling regulations. Bill Clinton's habit of making exceptions for environmental regulations when he was governor of Arkansas suggests that he will not be a strong proponent of labeling either.

FOOD AND KINDRED PRODUCTS, Laws, regulations and rules, Food industry, Clinton, Bill, Economic policy, Labeling, Labels, Bush, George H.W., Perot, H. Ross

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Empowered by Enrico

Article Abstract:

Frito Lay CEO Roger Enrico wasted no time reorganizing ing the snack food company upon his arrival in Dec 1990. The biggest changes revolved around marketing. Enrico instituted brand management teams and diverted significant company resources to top managers and top brands, giving the former considerable leeway in coming up with bold new ideas. One of these ideas, Dorito's 1992 Super Bowl halftime special, in conjunction with the controversial comedy TV show, 'In Living Color,' captured as many as 40% of Super Bowl viewers.

Food preparations, not elsewhere classified, Cookies and crackers, Management, Cover Story, Snack foods industry, Frito-Lay Inc., Enrico, Roger A.

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