Sawyer Awards

Article Abstract:

Comdisco's integrated branding campaign from Saatchi and Saatchi Business Communications was adjudged as the winner of Business Marketing's 14th annual Sawyer Award, given to the year's best business-to-business ad or campaign. The campaign, which was designed for people working for Fortune 1,000 companies, aims to enlighten the audience with its brand position and service offering. It includes direct mail, Web banners, radio spots, cable TV spots and spread ads. First runner up was given to the Radio Products Group of Schaumburg for its work on Motorola's two-way radio.

Achievements and awards, Advertising campaigns, Comdisco Inc., CDO, Business Marketing (Periodical)

---

Unisys putting on a new face: service company fighting its decade-old hardware image

Article Abstract:

Unisys Corp is launching an advertising campaign created by Bozell Worldwide to revitalize the company's flagging image. Specifically, the campaign aims to market its shift to becoming a solutions provider for software, hardware and services. It also emphasizes the firm's goal of focusing on leadership statements and new contract wins. It is expected to propel the company further into the computer services industry and to improve its future financial performance.

Contracts, Unisys Corp., UIS, Bozell Worldwide

---

Anixter's poignant, friendly message should skip the italic

Article Abstract:

Anixter Inc.'s most recent print advertisement has a simple and friendly message. The advertisement highlights Anixter's special networking services which banks heavily on the company's expertise. However, the print advertisement's text is illegible because it is italicized and is set on a black background. The advertisement could have been more effective if its text was written in simple Roman type.

Analysis, Anixter Brothers Inc.

Similar abstracts:

• Abstracts: Risk and return around bond rating changes: new evidence from the Spanish stock market. Signalling and the long run performance of Spanish initial public offerings (IPOs)
• Abstracts: Becoming an American company: A holistic approach to decision making. Complement-targeted therapeutics
• Abstracts: Spending growth slows as high-tech services marketing matures. Rodeo lopes to winner's circle
• Abstracts: Private client services. Corporate finance in the north west: acquisitions dominate market
• Abstracts: Meeting the needs of a new breed of client. Doing well out of small corporate work. Brokers settle down in a changed marketplace

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.