Service providers and customers: social exchange theory and service loyalty

Article Abstract:

The social exchange involved in marketing the services results in a rapport with customers. That is, customers perceive the service provider as somebody who is as interested in the ultimate outcome as much as they themselves. If these vibes are positive, they result in an increase in customer loyalty to the service provider.

United Kingdom

---

The complexity of relationship marketing for service customers

Article Abstract:

A study on response shown by customers towards relationship marketing in service organizations is presented.

Europe, Marketing, Consumer Behavior, Consumer behaviour

---

The conceptual domain of service loyalty: how many dimensions?

Article Abstract:

The assessment of customer loyalty in services marketing through various dimensions is discussed.

United States, Evaluation

Similar abstracts:

• Abstracts: The promise of cancer vaccines. Knocking the SOCS1 off dendritic cells. Cell type-specific delivery of siRNAs with aptamer-siRNA chimeras
• Abstracts: The effect of audit committee shareholding, financial expertise and size of interim financial disclosures. The distribution of earnings relative to targets in the European Union
• Abstracts: Budgetary practices and accountability habitus: a grounded theory. Accounting and NPM in UK Local Government Contributions Towards Governance and Accountability
• Abstracts: Dividend taxes and implied cost of equity capital. Taxes, leverage, and the cost of equity capital. Investor tax heterogeneity and ex-dividend day trading volume
• Abstracts: Effect of time of day on the accuracy and consistency of the badminton serve. Gender differences in the circadian variations in muscle strength assessed with and without superimposed electrical twitches

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.