Shaping and coloring the public message

Article Abstract:

In the lawn and gardening industry, there are many associations with well-established public relations and marketing campaigns to help members sell their products. For example, Bedding Plants Inc. isa 13-year old organization of about 3500 growers currently considering a national campaign. The American Association of Nurseryman's PR budget for this year is $311,000.

Business associations, Public relations, Professional associations, Trade associations, Horticultural industry, Lawn and garden equipment industry, trade and professional associations, Nursery Marketing Council, American Association of Nurserymen, Bedding Plants Inc.

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The big mower safety story: it's in the dealers' hands

Article Abstract:

Distributors of the 1983 lawn mowers are hoping that retailers will sell the new safety features of the equipment. Retailers are split on their decision as to whether to carry any noncompliance mowers, those that were manufactured before recent CPSC safety requirements. The blade-brake clutch mower will be heavily marketed this season.

Safety and security measures, Retail stores, Stores, Lawn mowers

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Portable power sales curve

Article Abstract:

Leaf blowers-vacuums continue to gain in popularity, with increased sales across the country. Spin trimmers, too, have seen an increase in sales, with 65% of sales occuring in the summer months.

Hardware stores, Statistics, Surveys, Control, Weeds, Weed control, Garden tools, Lawn and Garden Marketing (Periodical)

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