Singles choice

Article Abstract:

Various businesses continue to launch initiatives to appeal to the single population, which is forecasted to account for 50% of the total US population. Although this consumer set comprises unattached individuals with substantial amounts of spending cash, the inherent diversity of the group requires intelligent target marketing in order to cover the greatest possible sub-segments. Among the contemporary strategies employed to attract single consumers, are offering a variety of choices for a product or service; appealing to a common personal characteristic or interest; and catering to the unique avocations of sub-groups, such as single parents or the so-called Generation X.

Demographics, Consumer Attitudes, Marketing Management, Psychographics

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A Web that weaves dollars

Article Abstract:

Boise, ID-based Cougar Mountain Software, a creator of accounting software, suggests eight steps to make Web sites successful. A company Web site must be promoted in all corporate literature, meaning URL must be included on letterhead, business cards, advertisements and even envelopes. Aside from creating links to and from useful, non-competitive Web pages, search engines must be reviewed weekly to ensure URL has a favorable position. A firm must offer promotions directly related to its products, and purchase banner ads for searches directly related to the business. A strong domain name must be selected, with the site containing as much information as the company wants.

Computer Software, Software Publishers, Software, Cougar Mountain Software Inc.

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Less tar, more loyalty programs

Article Abstract:

Brown Williamson Tobacco of Louisville, KY, is reintroducing its 1 mg of tar Carlton brand cigarettes. The company's Carlton brand, whiich will feature new packaging, is geared for people who prefer light or ultra-light cigarettes. Brown Williamson will rely on direct mailings and trial promotions to advertise Carlton but will also operate an 800 number that will entertain customers' inquiries as well as issue coupons for the 'Carlton Collection' continuity program.

Cigarettes, Cigarette Manufacturing, Brown Williamson Tobacco

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