Smirnoff Ice lighted mirror launches malt beverage
Article Abstract:
The Sterling Rice Group used an innovative lighted mirror in launching Smirnoff's new malt beverage. The mirror is made of a polychromatic holographic material that produces a shifting rainbow color effect similar to light being refracted through ice. The lighted mirror provided excellent visibility in helping build Smirnoff's brand identity in new markets. The Smirnoff Ice Lighted Mirror was designed and built by Heritage Sign and Display.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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Merry M.A.C. Mass Holiday Window Ornament
Article Abstract:
The Royal Promotion Group designed the Merry MAC Holiday Window to create an impactful holiday window environment. It was also created to enhance consumer brand awareness by using large distortion vacuum formed ornaments suctioned to each store window in a creative arrangement. The ornaments, in two sizes, effectively reinforced a strong brand identity throughthe use of screened MAC logo an dthe use of recognizable four color MAC imagery.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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