There's no biz like e-biz
Article Abstract:
The motion picture 'The Blair Witch Project' has a considerable impact on the Hollywood, CA, motion picture industry's perception of the Internet World Wide Web. The movie's producers set up a Web site to promote the film as part of an overall marketing campaign. The site demonstrated that the power of creative, original Web content can transform Web movie sites into destinations in themselves instead of merely being a mix of print and television publicity.
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 2000
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So you say you want a revolution
Article Abstract:
Companies that have been recognized and awarded for their customer service adopt high-profile recognition programs. One such company is Lexington, SC-based Pirelli Cable & Systems, which won the 1997 Award of Excellence from the International Customer Service Association. Pirelli uses a multi-tiered recognition program, which includes customer service training, that has helped make customer service part of the culture. Pirelli reinforces its customer service training and continuously links customer service with future sales. Commercial Financial Services, a Tulsa, OK-based collection agency, requires all its collection personnel to undergo a seven-week training course, which includes topics on how to treat the debtors with dignity and courtesy.
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 1998
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BMI
Article Abstract:
Boldt Metronics International (BMI), a small manufacturer of metal electronic components based in Palatine, IL, relies on recognition and communication programs to strengthen its relationship with employees. The 350-employee company, which expects its 1999 earnings to surpass $75 million, started with the 'Back to Bsics' peer recognition program, which has resulted in the holding of regular lunches at the end of every six- week accounting period.
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 1999
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